Principles of Marketing Research

Principles of Marketing Research (POMR) is an online eduational course delving into all things dealing with, you guessed it, Marketing Research. My department, Web Instructional Development (WebID), at the University of Georgia works with various industry Subject Matter Experts to bring the course to life. I am lead designer and developer of online assets for the course. Below you can see a few of the various media pieces I designed.

Below is a look at a couple of pages of POMR inside the official UGA Learning Management System, Desire2Learn. I designed POMR with our target audience in mind - marketing research industry professionals. The course has a clean corporate look and is extremely information rich, but I to keep things interesting with the use of uniquely styled visuals and interactive multimedia throughout each learning module.

Screebshots from "Define the Target Population". A multimedia piece. I handled the visual design, illustration, animation, and voiceover.

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Screenshots from "Determining Starting Sample Size Needed". A multimedia piece. I handled the visual design, illustration, animation, and voiceover.

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Screenshots from "Example of Sampling Frame Errors". A multimedia piece. I handled the visual design, illustration, animation, and voiceover.

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A few examples of interactive multimedia pieces in POMR where I handled the visual design aspect. (Static screenshots only)

A few info-graphics I designed in POMR.

I designed a custom textbook icon and CSS box for Textbook Reading notices.

I designed a custom video title-card with camera icon. (Static screenshot only)

Below is a screen capture of a typical full-length page layout in POMR.